What Messages on LinkedIn Get Responses
Close your eyes and imagine. You are at a networking event when you spot someone. You do not know anything about this person, but you would like to. Maybe this person runs a great business that you admire, or perhaps he or she has your dream job.
How do you approach this individual?
Connecting with people in LinkedIn is like connecting with strangers in real life. There are effective ways of reaching people. I see many people on LinkedIn squander the opportunity of reaching out by sending cold messages. Brief or automated texts do not inspire a response.
In this article, you shall learn how to structure your messages and improve your chances of getting responses.
Structuring Your Message
Step 1: Craft the Right Title
As you write your message, think about your target audience. Is this a person you know? Why are you reaching out? What is it that you want from this person? Use these questions to brainstorm.
Once you have the answers, craft an appropriate subject line. Below are a few examples.
"Follow Up from Last Night"
"Fellow Teacher Fascinated by Urban Education Reform"
Step 2: Introduce Yourself
When you stumble upon someone you do not know, it is common courtesy to give him or her one sentence of background. For example, "Hi, I'm Nancy, and I enjoyed your speech on global warming."
A proper introduction is essential in LinkedIn as it is in a one-on-one conversation. You cannot assume that your target will click on your profile to learn more about you.
Step 3: Get to the Point Fast
When it comes to electronic messaging, the shorter, the better. People lose interest fast. You need to make sure that you capture the audience's attention by being direct. Assume that your target has a full inbox. Why should they read your InMail and ignore the others?
Why are you in contact with this person? Do you like their products or services? Do you wish to invite this person to speak at an event? Let these questions guide your pen.
Step 4: Wrap it Up, and End with a Thank You
Dedicate the last two lines to your closing remarks. Think in the lines of, "I look forward to hearing from you." You want to make sure that your request is clear and gracious.
Because you are messaging a stranger, every request is as good as asking for a favor. It is crucial to convey gratitude with a "Thank You" at the end.
Here Are Some General Tips
a. Make the Message Personal
Sending personalized InMails instead of lifeless templates can boost your response rate by over 15%. Sending bulk messages is a significant factor in low response rates. The reader will feel like they are communicating with a chatbot.
You can use templates but try to personalize them. Address the intended receiver with his or her appropriate titles and correct names. Try to point out the commonalities that you share with this person.
b. Emphasize the Connection
Using the word "Connect" can boost your response rate exponentially. Using action terms like "chat," "talk," "call," etc. can also increase response rates.
c. Keep Your Messages Short and Sweet
Like emails, LinkedIn InMails should be short. Make your subject lines attractive and your messages short. You can boost your response rate by working between 200 to 500 characters.
Subject: An Opportunity to connect
I stumbled upon your profile and was quite impressed by your design background. I'm recruiting for Pylex Pharmaceuticals, Philadelphia, and would like to hear if you were interested in an Art Director role. If you are, I would love to share more details with you.
d. Refer to the Subject's Profile
Showing that you took the time to read someone's profile can boost your chances of getting a response. For recruiters, it means acknowledging someone's achievements. Taking the initiative to know the person through their profile will be rewarded with a response.
e. Target Those Who Want to Hear From You
A candidate who shares content from your career page is more likely to respond to your InMails. A user who follows your company on LinkedIn is more likely to respond to your messages that a user who doesn't.
Increase Your Response Rate with Our Bag of Tricks
If you are a LinkedIn user, there is a good chance that you have, at one point, received an InMail from the platform's messaging service. InMails are powerful tools for networking and sales.
Factors like message structure and inability to capture the audience can drive down your response rates. With our four-step guide, you can learn how to write a message that deserves a response. With our quick tips, you can increase your chances of getting a response.
When writing your next InMail, be sure to take a cue from our bag of tricks. good luck and happy networking